At the right side you find 4 setting TABs.

First fill the general TAB.
Add a picture. Depending on the setting regarding the display of the blog article and the search settings, the selected image is displayed here.

In the description field, it is best to enter a short sentence or two that describes the content of your article. This part is also displayed in the search result and in the overview of the respective category.
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The choice of language is important for multilingual sites. If there is only one language, then the basic setting "ALL" remains

The Browser TAB

TAB Browser Title : Here you enter a short title of the content. Maximum 50 letters.
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TAB META Description: Here you enter a short description of the content. Maximum 120 letters.

TAB META KEYWORDS: can remain empty

The sharing TAB

The information entered here will be used when a visitor to your website shares the page. This gives you control over the shared content.

TAB Image : Choose an image that goes well with the content. The same image as in the general setting is certainly a good choice.

TAB Headline: This is like a headline. Short is good.

TAB Description: Up to 100 characters is a good choice